A New Movement in Black Cinema

January 30, 2011 § 2 Comments

Ava DuVernay, founder of AFFRM (Photo: Mariemaye)

It’s called AFFRM, and it stands for African-American Film Festival Releasing Movement. Started in 2011 by filmmaker and publicist Ava DuVernay (My Mic Sounds Nice), it is an attempt to bring black-themed movies to a wider viewing audience by releasing them in cities where the most popular African-American film festivals are already experiencing growing success. DuVernay’s wish is to expand theatrical distribution for black film using social media, email, and other grassroots distribution networks. In keeping with their dedication to quality, alternative independent films, the first one out the box from AFFRM is I Will Follow, a film written and directed by Ava DuVernay herself, which is scheduled for release on March 11, 2011. It will benefit from what AFFRM calls “a high-profile collaboration of the nation’s finest black film festivals.” Those festivals are LA’s Pan-African Film Festival,   « Read the rest of this entry »

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